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World Jewish News
"Russian" Press in Israel Dying^ Results of "Kursor" Poll
02.06.2009
58% of immigrants from the former Soviet Union do not read newspapers in Russian.
Less than 50 percent of immigrants from the former Soviet Union believe that the Russian-language press in Israel has a future. Moreover, one third believes that it will disappear in 10 years.
These are the main results of online voting held by "Cursor" from 24 to 31 May. A total of 3212 respondents participated in the poll, of whom 3017 responded to
all questions.
The survey aimed at finding out how the economic crisis effects the Russian-language media. According to most respondents, the impact of the crisis is most noticeable with regard to the printed media.
However, over 20% of those surveyed could not identify what, in their view, the impact of the crisis on the "Russian press" results in, while 24% even stated
that nothing has changed. In parallel, 25% complained that the press has lost its former quality, and 12% - that the number of good journalists has decreased.
Another 8% are concerned about the decline in periodicals circulation, and the same percentage - about the general reduction of the number of newspapers, television stations and websites in Russian.
About half of those surveyed believe that Israel has enough Russian media. According to 15% of the respondents, there should be more Russian-language media, and according to 9% - should be less. 'There is too much media in Russian in Israel,' stated 12%, while the opposite view is shared by 3% of respondents.
The survey contained several target questions about the situation with the printed press, television and radio. Note that the responses reflect the views of Internet users, 79% of whom believe the Internet sites are the primary source of information, 15% rely on TV, 4% - on the radio and only 1% named newspapers and magazines.
However, 2% of the respondents reported that each day they buy a newspaper, 4% do so 2-3 times a week, and 31% - once a week, on weekends. 48% clearly stated they do not buy any newspapers at all.
Note that the number of "refuseniks" from the Russian-language media depends on the wording of the question. For example, 43% of respondents admitted to be reading regional (free) newspapers, if they come across such media, while 12% of the consumers of such printed matter reported, that they also buy one or two newspapers during the weekend. 15% of the respondents categorically stated that they did not read the free newspapers, and only 10% said they do not read
newspapers at all.
The most popular newspaper was called "Vesti", which is acquired by 23% of the respondents. Next come "MiG," "Secret," "Globe," which received 4-6% of the
votes. In this case, 28% of respondents reported that do not read any of the papers submitted to the vote, while 20% said they do not read newspapers in Russian.
TV & RADIO
As it turned out during the survey, television in Russian is not watched only by 6% of the respondents. In other words, the Russian television audience is much wider than that of the printed press. (Note that the comparison with the Internet audience is not done to avoid incorrect results, as the voters are obviously predisposed to the Internet).
The most popular Russian-language TV channel has been named "Israel Plus", but completely satisfied with its work are only 6% of the voters. The situation with mass layoffs at RTVi is totally unknown to one/third of the respondents, and those "experts", who are aware of what is going on in the channel, believe that these are the effects of the economic crisis, the machinations of the Israeli bureaucracy, and a ban on advertising.
In its turn, "Russian" radio is listened to by 57% of respondents, 39% of whom do not consider themselves the listeners of REKA.
And finally, another interesting point. 60% of those surveyed believe that the state should support the press in Russian. But only 11% expressed their willingness to pay slightly more in order to support the Russian newspapers and magazines financially.
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